E Unibus Pluram and the Conquest of Cool

For those of you who liked reading David Foster Wallace's essay, "E Unibus Pluram," I recommend checking out The Conquest of Cool by Thomas Frank, the editor of The Baffler, a fascinating magazine of cultural critique. Frank's book is one of the first and the best to take on the phenomenon of co-optation--namely, the way in which advertising companies have harnessed dissent to sell products since the 1960s. We can discuss more about Frank and his work in class (he has recently taken to writing about politics in America, an offshoot of his earlier project on advertising). For an excerpt of The Conquest of Cool, click here. How does Frank's work intersect with that of David Foster Wallace?